Friday, October 17, 2008

Creating multimedia food content at AASFE

Addie Broyles deconstructed Twitter and how its microblogging capabilities resemble watercooler conversation or church chat. You can link your Tweets to your blog and there is some software that helps with that. Facebook also a good way to reach out to users. Giveaways also connect with users. Perhaps extend membership in AJ to bloggers (Editorial comment: assuming bloggers meet basic ethical standards). Broyles says she puts recipes from blogs in print. She is struggling with how to compensate bloggers fur using content. Don't think of them as competition, think of them as resources.

Jill Silva of the Kansas City Star talked about adding online slide shows and videos to augment print content. Demonstrated video on making marshmallows with flash photography interrupting events. They try to post videos weekly. They did a food stamp buying story with vlogs and photos. They also did a multimedia Thanksgiving package with web recipes, pro Q&As, podcasts, message boards and videos plus archives of past Thanksgiving stories.

Robin Davis of the Columbus Dispatch. The paper is family-owned. They melded other sections but left the food section to a standalone. They are only one left in Ohio and are down to four pages from eight. But they decided to cross brand and do a branded website,

Davis now does weekly television segments with the co-owned CBS affiliate. The station did not have a studio kitchen, but they built the Dispatch Kitchen in the North Market in Columbus (like the Farmer's Market in Los Angeles). They work with the Market on using the space. They usually tape on Wednesday mornings. The market offers cooking classes when the space is not in use.

The site has all of the print content but the recipe search is not functional due to the usual paradigm shifts. The video doesn't work on Macs, and is irregularly functional. Print ads are down, and consolidation is looming. They did three TV specials, including a holiday special that won its time slot. Online ads are on the increase.

Davis' face is associated with food in Columbus. She often gets recognized as lady on TV, lady on the Web and the lady in the newspapers. Ike affected Columbus with 300,000 without power for about a week. Readers were calling about food safety, and they did content on TV, in print and on the Web. The Red Cross asked her to present their food safety information because she was trusted and reliable. She is here and couldn't do it.

Broyles mentioned Google reader and RSS syndication (I'm not explaining them fully but go to wikipedia and all will be revealed). Davis says she hardly writes longer, award fodder pieces since she doesn't have time, spending 20 percent of her time on the TV side.

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